Marketing Manager
Our client is a multinational in the premium powersport sector.
Résumés should be sent to simonechan@ascendrh.com.br - COD: GMKT
Reports to : Marketing Manager for LATAM and Caribbean Brazil General Manager
Work place : Campinas - SP
Pairs : Sales Manager
Subordinates : 1 Marketing Specialist
Academic background / Knowledge : Degree in Business or Marketing. MBA preferred.
Strong financial skills with ability to manage a budget and drive sales and profit objectives.
Foreign Languages : Fluent spoken and written English and Portuguese. Spanish and French are plus.
Experience : 4-8 years of demonstrated leadership and expertise in brand building and marketing, preferably with a powersports or motorsport companies.
Has participated and executed annual marketing plans, including Print, TV, Digital and consumer promotion planning.
Responsibilities and duties: For managing positioning and strategies for all brands in Brazil, and build brand equity leading to increased sales and market share for all product lines.
• Execute annual brand strategy for Brazil
• Recommend go-to-market strategies, principles, and guidelines
• Develop online, offline and community strategy
• Oversee PR activities and product launches for all brands
• Manage key regional shows & events activities
• Manage the definition, design, generation and evolution of reports,analysis and insights in order to deliver a high level of satisfaction among the leadership team with respect to marketing program performance.
• Continually evaluate the effectiveness of Marketing campaigns through tracking & reporting, analysis and ROI optimization.
• Assist in the preparation of various publications, such as commercial policy books, budget presentations, business reviews, etc
• Identify opportunities, conduct research, and obtain management approval with fact based business proposals and lead to successful execution;
• Lead development of consumer communications and promotions in collaboration with advertising agency.
Knowledge: Knowledge and passion for the powersports world.